I started building rods to land more steelhead, not to start a business. Forty years and sixty-plus sticks later, I still build each rod like it is going in my own boat. Every wrap, guide, and grip is about feel and performance so you notice the difference on your very first trip.
Every model in this lineup starts with a specific fish and technique in mind. Trout on the Weber, walleye on Willard, tiger muskie on Pineview, or grouper on a deep reef, I match length, power, action, and handle layout so the rod loads right, protects your line, and helps you finish the fight.
If you are not sure which stick fits your style, I will help you sort it out. Tell me where you fish, what you throw, and what is driving you crazy about your current rod, and I will point you to a pre-built option or suggest tweaks for a true custom.
Pre-built Custom Fishing Rods
I work with you one-on-one to design a rod tailored to your target species and fishing style. Together, we’ll make sure every detail is dialed in for better performance on the water.
I’ll help you fine-tune the right length, power, and action for your specific technique. The goal is simple — a rod that feels right in your hands and performs exactly how you need it to.